For The Love Of Riding - since 2001

For The Love Of Riding - since 2001

AF1 Racing is a full service dealership and race shop specializing in performance motorcycles and European scooters, while offering one of our nation's largest selections of motorcycle parts. Whether you are looking for the next championship-winning race bike or an economical scooter to commute in style, we will take care of you every step of the way.

AF1 Racing was established in 2001 for the love of riding by people who love to ride. One day we may be hanging a knee at the track on an Aprilia RSV4 and the next day we may be stepping through a Vespa GTS 300 to zip downtown. Our most earnest desire is to share the sublime experience of riding top-tier two-wheeled machines, and that is why we do what we do. Life moves pretty fast, but we still like to give it a little help with four cylinders and sixteen valves.

Business Model

Our business model is simple: we strive to provide exemplary service, and from there, all else follows. We sell standout motorcycles and scooters and then provide expert service to match. Our customers are taken care of from the moment we deliver a new set of keys through many years and miles down the road.

We are consistently hailed as one of the nation's top sales, service, and parts dealerships. The combined experience and skills of the AF1 Racing team creates a competency base that is deep, diverse, and difficult to match. From first-time riders to track-day racers, the AF1 Racing staff can lead you on your way. From all-electric Zero motorcycles, to old-world Norton racers, to thundering Moto Guzzi cruisers, to mint-green Vespa Sprints, AF1 Racing has a niche for every rider!


Riding a motorcycle is a lot of fun, and we hope to make buying one an experience to match. Our non-commissioned sales staff at AF1 Racing strives to provide high-level expertise and build strong long-lasting relationships. Our bikes sell themselves. We never engage in high-pressure sales tactics or go for the hard sell. With awesome bikes and superior customer service, our award-winning sales numbers naturally follow. But at AF1 Racing we have more than just projections, figures, and numbers in mind. Our business is about building a family of  riders and then leading that family to the top of the podium. Why not climb aboard and come with us? If you have any questions regarding our current inventory, feel free to contact our sales department. Contact Us

ServicE Center

AF1 Racing is internationally recognized as a premier service center for Aprilia, Moto Guzzi, Vespa, Piaggio, Norton, Ural, and Zero.  In addition to being an authorized Service and Warranty center for the these brands, we service almost all other modern makes and models.  We repair problems other dealers cannot. In addition to maintenance and repairs, we also offer race preparations and performance tuning. Our customers are as diverse as the brands we carry. At AF1 Racing, we have the knowledge and experience to provide stand-out service for all that our customers require. Have a question about what we can do for your bike?  Feel free to email our service department. Contact Us

Parts Department

AF1 Racing is the #1 retailer of OEM Aprilia, Moto Guzzi, Vespa, and Piaggio parts, as well as OEM and aftermarket accessories for these marks. We can meet all of your parts needs whether you own an independent repair facility or just enjoy the satisfaction of servicing your own bike. Our parts staff has 50+ years of combined experience working with the brands we carry. The depth and breadth of their expertise  is only matched by their friendly customer service. 

We offer local parts pick-up at our North Austin dealership, plus an extensive online store. You can order parts via internet, mail, or phone and we will ship exactly what you need right to your door. Have a question about a part or accessory?  Call or email our parts department. Contact Us

With an unparalleled selection of OEM parts and accessories, A+ service by factory-trained master technicians, bleeding-edge performance tuning, a wealth of aftermarket options, and a showroom full of high-performance exotic machines, AF1 Racing is a great place to spend a few hours or test ride a bike or two on your day off.  If you have any questions regarding AF1 Racingor any of our departments, feel free to contact us at

the AF1 Racing team

(President / CEO)

Ed is half of the reason AF1 Racing exists today. He has worked hard to build the company almost every day since its inception. No longer does he have to split his time driving between New Braunfels and Austin since AF1 Racing merged their two shops into one fine North Austin location. Not one to let success change him, Ed can still be found at the  ground level of AF1 Racing, always taking whatever time is needed to lend his vast expertise and provide customers with a personal experience when visiting the AF1 Racing showroom. 


Micah Shoemaker
(Vice President)

Micah Shoemaker has been in the motorcycle industry for over half his life, starting out in 1994 working on vintage restorations for a private collector in the Dallas area, then working for shops both large and small, good and bad, until he and Ed Cook met in the year 2000 while working at Mototek Imports in Round Rock, Texas. Total street miles ridden to date about 300K and quite a bit of track in a decade of club motorcycle racing. He can now be found up front at AF1 Racing, some days with his ears still ringing from two decades of dyno tuning.


(General Manager)

Jon Francis has been with AF1 Racing since its beginning.  Having ridden motorcycles for most of his life, Jon's racing career spanned from the club to professional level.  Enjoying great success on the track, Jon won multiple racing championships aboard a variety of Aprilia motorcycles, such as the RSVR, SXV, and RS250.  Whether you are after a scooter, sport bike, adventure bike, or a customized cafe racer, you can rely on Jon's professional experience and technical expertise to help you find and purchase the right bike for your needs.


Ted Phillips
(IT Director)

Ted Phillips joined AF1 Racing in 2005 after graduating from UT Austin.  Evolving into the role of IT Director, he now oversees business information, workflow automation, and Ecommerce administration.  A successful racer, Ted has won multiple Championships aboard the RSV4, RSVR, and SXV, and has also volunteered 5 years of service on the Board of Directors for the Central Motorcycle Roadracing Association.  He once rode a dirtbike from Austin to the Panama Canal, and back.


Steve Barone
(Products & Content Manager)

Steve is a hardworking enthusiastic Florida native that came to AF1 Racing on a college internship in 2005. AF1 Racing was impressed with Steve’s production and initiative and he’s been at the Team’s core ever since. His favorite production motorcycle is the Aprilia RS250. He graduated Texas State University in 2010.

AF1 Racing
Staff Directory